grasshoppers blog

All Set for the Skunkworks Challenge

Grasshoppers made it to the top 10 in “The Skunkworks Challenge” organized by afaqs! and The Times of India

We are small enough to be quick but experienced enough to think big. We are Grasshoppers!

3 members from Grasshoppers made it to the top 10 teams for the Skunkworks Challenge.

Skunkworks is the brainchild of afaqs and Times of India. The latter was trying to find a Digital plan for their I Lead India programme and that’s when they partnered with afaqs! and designed the Skunkworks challenge. The challenge was designed for Digital professionals and experts with the objective of finding a digital solution for TOI’s I Lead India programme.

The first round of the challenge invited registrations from all over India. In order to register, people were asked to upload a document that showcased why they were an ideal choice. On the basis of the work submitted, 10 teams were shortlisted from a total of 125 entries.

The top 10 teams were then locked away in TOI’s guest house for 24 hours after giving them a digital brief to work on. They were asked to come up with a digital marketing plan for I lead India Programme.

The gaiety of being among the top 10 agencies, and the spirit and pressure after being locked away for 24 hours was unparalleled.

Watch this space to know about what happened when our teams were locked in the room.