PSI case study
project: To promote condom usage to prevent AIDS, STI and unwanted pregnancies.
location: Uttar Pradesh, Madhya Pradesh and Maharashtra.
associate bodies: NRHM & NACO.
campaign concept:

The agency developed 2 sets of creative campaigns. Campaign-1 addressed the multipartnering, heterosexual and bisexual population to use condom for safe sex. Campaign-2 promoted condom usage as a medium to enjoy sex with more surety and pleasure.

communication mediums executed by agency:
  • Print ads
  • Wall and Shop Paintings
  • Hoarding
  • Bus Panel Painting
  • Van Display
  • POP Material
  • Dealer Boards
  • Tin Plates
  • Dealer Boards
  • Innovative POP Materials
  • Merchandising and Window Display Scheme
  • Mela and Haat Participation - Collaterals
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