DB Schenker case study
the client:

Payworld is a part of Sugal & Damani Utility Services Pvt. Ltd., A platform that offers hassle free bouquet of E-pin services for both intermediaries and end consumers. Their service bouquet includes DTH and Mobile Recharge, Railway and Airline Reservations, Road travel tickets, and Insurance premium and utility bill payment services.

our challenge:

Turn an existing business into a brand name.

our outlook:

Payworld was launched in the year 2006 by the parent company, and was looking forward to be recognized in today’s highly competitive market of E-pin distributors and aggregators. A market that was in its nascent stage and did not consist of a large number of brands per se. The agency provided a solution by giving Payworld a brand Identity, introduced them to the concept of brand colors and templates, followed by giving more meaning to their brand philosophies and vision and mission statements, in order to make the newly emerged brand talk to today’s consumer market more effectively. The brand’s avatar was then carried forward by the agency through offline designing, online communications and BTL advertising to establish it in the E-commerce segment.

our design strategy:

The strategy was based on the understanding that in front of us was a name that was doing well for itself in the B2B segment but did not have an identity to be able to connect with the end consumers and enter the B2C segment. So the tasks at hand were carefully demarcated and a step by step approach was adopted, which included, modifying the Payworld logo, defining the brand colors, structuring brand guidelines and templates, and most importantly also giving the parent company i.e. Sugal & Damani Utility Services Pvt. Ltd. the stature of a parent brand. The agency in addition to designing for Payworld also gave the parent company and the sister company (Paycash) their new logos and corporate stationeries.

our communication strategy:

Keeping in mind that Payworld is a service generator striving to make people’s life easy; we kept the communication approach and language straight forward and easy to understand. The tone of voice was kept casual and colloquial keeping in mind that Payworld operated in over 15 states of the country and had to connect with each market at a grass root level. All in all the communications and designs were kept very clean, precise, direct and pleasant.

our media strategy :
  • Corporate identity
    • Corporate Stationary
    • Corporate Brochures
  • Online Branding
    • Website - www.payworldindia.com
    • E-mailers
  • Retail Branding
    • Posters
    • Flange
    • Standees
    • Flyers and Leaflets
    • Danglers
    • Wobblers
    • Dealer Boards
    • Stickers
  • Event branding
    • Stalls
    • Flex Banners
PSI case study