hlfppt case study
the client:

World Phone Internet Services Pvt. Ltd. has been a distinguished leader in a new era in communication for India. As a category ‘A’ Internet Telephony Service provider, it has been a pioneer in the various fields of this industry, be it in the sphere of Voice Over internet telephony that provides international connectivity at local rates, providing high end video surveillance solutions with mobile connectivity, or recently, introducing IP PBX systems with global intercom facilities for medium to large scale enterprises.

our challenge:

To develop a communication strategy for these technologically advanced service solutions in a way that they appeal to and are relevant for the targeted consumer base in the country.

the outcome:

The initial phase was executed with the "YOU NEED US" campaign that positioned VOIP service as a relevant tool for every individual or business that utilizes international calling. Print, tv, online and outdoor media were all utilized for this campaign. Post the successful repositioning of internet telephony and bandwidth services was the launch of product cum service offering for Cyclops – the remote video surveillance system for which the agency was a brand custodian from the start. From branding, positioning to the launch, the agency strategically placed the brand in the premium segment of the market. The media mix was utilized unconventionally ranging from an interactive website, to print media and ambient branding. Today, the agency is hand in glove with World Phone in strengthening the brand image of this telecommunications maverick.