AI is everywhere—from personalized ads to chatbots on your favourite websites. But when it comes to true creativity, AI is still the sidekick, not the star. While artificial intelligence helps us create faster and smarter, it lacks the essence that makes art and communication meaningful: the human touch. Let’s dive…

LaMelo Ball once said, “History is dependent on the new generation to write a new chapter,” and with each generation, we see that truth in action. Things evolve—technology gets smarter, our quality of life improves, and entertainment becomes even more engaging. These advancements help us surpass the past, and Generation…

The silent trend in video advertising has grown into an effective strategy that can successfully identify audience attention and convey messages in a world where noise and distractions are around. This creative method tells engaging stories without the use of voiceovers by combining on-screen text, eye-catching graphics and visual storytelling.…

In a country as diverse and vibrant as India, creativity in marketing is not just a necessity but a cultural imperative. With a burgeoning population and a rapidly evolving consumer base, the Indian market presents unique challenges and opportunities for brands looking to make an impact. Today, creativity in marketing…

In the bustling markets and vibrant streets of India, advertising is more than just a means to sell products—it’s a reflection of culture, a conduit for creativity and a platform for expression. Within this dynamic landscape lies the concept of artistic freedom, an ethos that transcends boundaries and defies norms.…