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Continue reading →: How the influencer marketing has the second highest ROIIn a recent report, Dentsu had said that the domestic advertising industry has been growing at 18.1% since 2021 with a market size of ₹85,769 crore.1 Upon hearing the word influencer, the image of a known celebrity immediately comes to mind, but those are not the only marketing personalities that…
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Continue reading →: Silent Video Advertising – The RiseThe silent trend in video advertising has grown into an effective strategy that can successfully identify audience attention and convey messages in a world where noise and distractions are around. This creative method tells engaging stories without the use of voiceovers by combining on-screen text, eye-catching graphics and visual storytelling.…
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Continue reading →: What Creativity Looks Like in Indian Advertising TodayIn a country as diverse and vibrant as India, creativity in marketing is not just a necessity but a cultural imperative. With a burgeoning population and a rapidly evolving consumer base, the Indian market presents unique challenges and opportunities for brands looking to make an impact. Today, creativity in marketing…
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Continue reading →: Artistic Freedom in Indian AdvertisingIn the bustling markets and vibrant streets of India, advertising is more than just a means to sell products—it’s a reflection of culture, a conduit for creativity and a platform for expression. Within this dynamic landscape lies the concept of artistic freedom, an ethos that transcends boundaries and defies norms.…
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